PR Newswire - The ASPCA today announced that 33,185 pets were adopted or reunited with their owners during the first two months of the 2012 ASPCA Rachael Ray $100K Challenge.
Fifty animal shelters from across the country are working to increase adoptions in order to win a piece of the more than $500,000 in ASPCA prize grants, including a grand prize of $100,000.
During the second month of the contest, many shelters continued to pull out all the stops to drive traffic to their adoption centers – many held big adoption events, unique promotions and discounts on adoption fees, and more.
"Seeing the adoption numbers continue to pour in – 33,185 animals saved by contestants in just 60 days and an increase of 8,390 lives saved over August and September of last year – is truly moving," said Bert Troughton, vice president of community outreach for the ASPCA.
"The last 30 days of the contest are always an exhilarating and exhausting time for the contestants, but we know they are fueled by seeing the happy faces of the adopters leaving the shelter with their new best friends," said Troughton.
The contestants are working to save more cats and dogs during the months of August, September and October 2012 than they did during the same period in 2011. The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period.
A second place prize of $25,000 will be awarded to the shelter with the second greatest increase in lives saved, and the contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $5,000 and $40,000 in additional grants.
For more information about the 2012 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100kchallenge.