Thursday, April 25, 2013

FURminator uses humor to promote National Hairball Awareness Day

 Image via www.facebook.com/FURminator
Via PRNewswire - Because April 26 is National Hairball Awareness Day, FURminator, hipster cats with "staches" and humans—imitating their cats hacking up hairballs—are helping 90 million felines and their owners deal with a serious problem in a humorous way.

Cats with mustaches are proclaiming that nasty and dangerous hairballs don't have to be a part of a cat's lifetime routine. The "cool cats" are explaining that FURminator deShedding Tools, which are used and recommended by professional groomers and veterinarians, can reduce shedding and hairballs by up to 90 percent.

Veterinarian Shelby Neely explains that because cats groom themselves with their tongues, they naturally ingest hair in the process. Up to two-thirds of shed hair can be ingested as cats self-groom. These loose hairs can pack together in a cat's stomach and form a hairball. In most cases, the cat will need to vomit to force the hairball out, which is not good for the cat or household. If hairballs are not spit out, they may block the passage of food into the stomach or become impacted, requiring surgery to remove the blockage.

"Traditional hairball treatments (lubricants, diets, etc.) address the problem after the hair has already entered the cat's body. A FURminator deShedding Tool prevents the problem by preventing the hair from getting into the cat's body in the first place," says Dr. Neely. "FURminator stresses preventative care, and that is the true definition of good health!"

Don't let your cat suffer from hairballs. FURminator deShedding Tools, shampoos and hair-care products are sold at pet specialty stores and are also available online at www.FURminator.com.

6 comments:

  1. Great informative post. Mario hates the furminator, but sometimes I can sneak in a couple of swipes before he gets really ticked off. He does get brushed, just not always with the Furminator. That Furminator sure does get out the hair tho - nothing like it.

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    1. Some of my cats like it and some of my cats don't. BJC loved to be furminated!

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  2. Oh that's funny! It's furball awareness day everyday at GoPetFriendly.com! =D

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    1. The staches are cute, but be careful watching the video if you easy gag reflex!

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  3. I think I need to get one for our new cats, but I'm not sure how much they'd really let me brush them...

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    1. My cats were a little weirded-out when I first started to use it, then they figured out that it feels good and they learned to like it. Introduce it slowly, doing just a small amount at first. Then you can build up the amount of time you use it.

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